Rita Sallam


Rita Sallam is a research vice president at Gartner in the Business Analytics and Data Science team. Her focus includes writing about and advising organizations on market trends, vendor assessment and selection, and best practices for making analytics pervasive and strategic to the business. Of particular interest is the evolution of modern BI platforms to support smart data discovery, self-service data preparation, and advanced analytics. Mrs. Sallam joined Gartner in 2008 with almost 20 years of experience in the enterprise software market. Before that, she spent 10 years with Oracle, delivering role-based competitive intelligence and strategic analysis on BI, data warehousing, data integration, and master data management markets to sales, development, product strategy and senior management. Prior to that, she led business planning, fundraising, and strategy development for two middleware startups and was a management/strategy consultant for Arthur D. Little.
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