Retail Business Review

Today's shopper is used to shopping across multiple channels, often at the same time, according to research director for IDC Retail Insights, Leslie Hand. Whether browsing an e-commerce site, visiting a physical store, scanning a QR code with a mobile device, or ordering from a printed catalog, people want seamless shopping with a consistent look and feel. From initial contact through purchase, fulfillment, and use, the customer experience must be consistent and coherent. This is called an Omni-Channel shopping experience.

This Retail Business Review provides industry trends and case studies to illustrate how retailers can respond to this reality now.

Stay Informed
Awesome! You'll stay informed with periodic e-mails about upcoming events, promotions, product info, and more. Don't worry – you can manage preferences and unsubscribe at any time. Read our privacy policy.
Are you sure? This is the best way to keep informed about upcoming events, promotions, product info, and more to help your business. Read our privacy policy.