In today’s market, more and more organizations are looking to become data-driven, which has fundamentally changed the role of the data architect. Organizations need new ways to differentiate themselves from the competition and deliver exceptional customer experiences, and that requires experienced data leaders to support them in that journey.
To drive business success in new, innovative ways, they want teams that understand how to drive business outcomes supported by a robust data foundation. In short, it's not enough to simply know the data.
Join Donna Burbank, data management analyst and managing director at Global Data Strategy, as she explores:
- How the line between data/technology and the business is blurring
- The opportunity for data professionals to have a “seat at the table” as data advisers in order to drive business success
- Growth of key technology areas that support digital transformation initiatives
- Fostering collaboration and accountability between business and IT roles through modern data governance
Donna Burbank is a recognized industry expert in information management with more than 25 years of experience in data management, metadata management, and enterprise architecture. Her multi-faceted background covers consulting, product development, product management, brand strategy, marketing, and business leadership. She has served in key brand strategy and product management roles at CA Technologies, Platinum Technologies, and Embarcadero Technologies. Donna has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa and speaks regularly at industry conferences. She has co-authored two books: Data Modeling for the Business and Data Modeling Made Simple with CA ERwin Data Modeler r8.