On Demand Webinar

Master Data as the Foundation for Digital Transformation

Trend Talks With the Analysts
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Event Description

Master data can be the most important data your company has. Its management is vital to building a strong foundation for integration, analysis, execution, and business value.

As a data professional you face the Fourth Industrial Revolution’s convergence of megatrends around Customer 360, artificial intelligence (AI), big data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!”

Your business leaders don’t want tech talk – they want growth.

Join this upcoming webinar to learn:

  • Three phases of digital transformation
  • The Four 4 'Cs' of master data structure
  • The Five Pillars of master data success
  • How to link data management to the future of your enterprise


Scott Taylor, The Data Whisperer
Scott Taylor
The Data Whisperer,
Meta Meta Consulting

Scott Taylor, The Data Whisperer, has helped countless companies "calm data down" by enlightening business executives to the strategic value of master data and proper data management. He focuses on business alignment and the "strategic why" rather than system implementation and the "technical how." He is a principal at MetaMeta Consulting, a Data Story Boutique. An avid business evangelist and original thinker, he continually shares his passion for the strategic value of master data through industry events, public speaking opportunities, blogs, videos, whitepapers, podcasts, cartoons, puppets shows, and all forms of thought leadership. As a recognized influencer and SME in the data management space, he has worked with global enterprises by representing some of the world's most iconic business data brands, including Dun & Bradstreet, Nielsen, Microsoft, and WPP/Kantar in a variety of strategic marketing, GTM, innovation, and consulting roles.

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