On Demand Webinar

Master Data as the Foundation for Digital Transformation

Trend Talks With the Analysts
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Event Description

Master data can be the most important data your company has. Its management is vital to building a strong foundation for integration, analysis, execution, and business value.

As a data professional you face the Fourth Industrial Revolution’s convergence of megatrends around Customer 360, artificial intelligence (AI), big data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!”

Your business leaders don’t want tech talk – they want growth.

Join this upcoming webinar to learn:

  • Three phases of digital transformation
  • The Four 4 'Cs' of master data structure
  • The Five Pillars of master data success
  • How to link data management to the future of your enterprise

 

Speakers
Scott Taylor, The Data Whisperer
Scott Taylor
The Data Whisperer,
Meta Meta Consulting

Scott Taylor, The Data Whisperer, believes in enlightening business executives to the value of master data and proper data management by focusing on business alignment rather than implementation and system integration. The “strategic WHY” instead of the “technical HOW”. An avid business evangelist, influencer and original thinker, he continually shares his passion for the importance of master data through public speaking opportunities, blogs, videos, whitepapers, podcasts and all forms of thought leadership and storytelling. He lives in Bridgeport, CT where he often kayaks in Black Rock harbor. He can also juggle pins and blow a square bubble.

Jake Freivald
Jake Freivald
Vice President of Product Marketing,
Information Builders

Jake Freivald is the vice president of Product Marketing for Information Builders. In this position, Jake is responsible for strategic and product-level messaging, content creation for digital marketing, and related requirements for press and analyst relations. He graduated from Cornell University with a Bachelor of Science in Electrical Engineering in 1991.

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