With the right information, advancement officers can significantly improve donations. But the ability to report and analyze funds, gifts, donors, research, and alumni provides advancement officers with visibility into their efforts like never before.
Attendees in this session will see samples and hear case studies, and will offer their tips on creating reports that every advancement office should have.
In 2012, Andrea was promoted to director of Advancement Services at Connecticut College after serving as a report writer for four years in College Advancement. She developed the first standardized reports in WebFOCUS that were built to dynamically provide fundraising stats and trends, which supported better strategic decision-making.
Laurie joined the Connecticut College Advancement Services team in 2013 with many years of report-writing experience. Excited to learn a new tool, she quickly became skilled in WebFOCUS, and has taken reporting to the next level, providing more complex and dynamic reports.