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Maximizing the Benefits of Customer-Centric Master Data Management

If you want to keep your customers, you need to know what they want, how they want it, and when they want it. Effective master data management is the key to successful customer retention.

In this white paper, we investigate how master data management (MDM) can drive the customer experience. We’ll also share some modern approaches to MDM, including Omni-Gen™ for Customer, an out-of-the-box solution for rapidly and effectively mastering the customer domain.

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