On Demand Webinars

Forrester: The Changing Role of Self-Service in Predictive and Advanced Analytics

Trend Talks Webinars With the Analysts
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Event Description

Predictive analytics, AI, machine learning, and advanced analytics have long been the domain of data scientists using their favorite tools. How does this change in a world where business people want self-service analytics that takes advantage of these advanced technologies?

Join our webinar featuring Martha Bennett from Forrester Research and our own Bruce Kolodziej as they cover topics that include: 

  • How business users can start to use predictive analytics in a self-service mode
  • Why it’s important to re-think what “self-service” means to non-technical users
  • Where advanced analytics fits within self-service environments, whether standalone, embedded into other applications, or as part of a broader analytical environment
  • How Information Builders technology supports these different development and deployment options for systems of insight that exploit predictive analytics
Martha Bennett, Forrester
Martha Bennett
VP, Principal Analyst Serving CIO Professionals,
Forrester Research

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Bruce Kolodziej
Bruce Kolodziej
Analytics Sales Manager,
Information Builders

Bruce specializes in the predictive analytics solutions at information Builders, liaising with the Product, Marketing, Field Sales, and Customer Success teams and brings more than 20 years of experience in the building and deployment of advanced analytics applications for a variety of use cases and industries.

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