Press Release

Information Builders Introduces Design Thinking for BI and Analytics

Creative Methodology Empowers Customers to Build Applications That Boost User Adoption and ROI
New York

Information Builders, a leader in business intelligence (BI) and analytics, data integrity, and integration solutions, today announced that the company has developed its own brand of process innovation via the well-known Design Thinking methodology. The approach enables customers to improve and optimize their BI and analytics projects, empowering them to research, design, and build tailored WebFOCUS applications that deliver on user needs and drive higher ROI.

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To introduce this new approach for BI and analytics projects, Information Builders is hosting a Design Thinking webcast series kicking off 13 July, to provide insight into the methodology and show real-world examples. Attendees can register here to learn about how Design Thinking can inform BI and analytics application development.

Information Builders’ Design Thinking approach can be applied to any custom BI and analytics application development scenario. Whether it’s a traditional data consumption project or the design of an intuitive InfoApp for a specific user demographic, the approach ensures that the application is personalized to the unique requirements and expectations of its target audience. As a result, companies can modernize their entire BI and analytics environment, and foster an atmosphere of data creativity, collaboration, and exploration.

Gerald Cohen, president and CEO, Information Builders said:

“Our Design Thinking for BI and Analytics methodology helps focus ideas into tangible, workable solutions. By emphasizing the importance of listening to the product’s users, our approach produces applications that support business growth, streamline the development cycle, and deliver on users’ expectations. This also creates a rapport between business and IT, engendering trust among both groups and increasing job satisfaction for all involved.”

Information Builders’ Design Thinking methodology draws on the company’s focused user experience (UX) research to guide customers in the design and development of custom BI applications that fuel end-user productivity. It guarantees that all projects are undertaken with a deep understanding of users’ challenges and business needs, eliminating wasted hours of design and development time and ensuring the finished product is widely adopted. By equipping employees, partners, and customers with apps they truly want to use, companies can more easily reach their performance goals.

About Information Builders

Information Builders provides solutions for business intelligence (BI), analytics, data integration, and data quality that help drive performance improvements, innovation, and value. Through one set of powerful products, we enable organizations to serve everyone – analysts, non-technical users, even partners, customers, and citizens – with better data and analytics. Our dedication to customer success is unmatched with thousands of organizations relying on us as their trusted partner. Founded in 1975, Information Builders is headquartered in New York, NY, with global offices, and remains one of the largest independent, privately held companies in the industry. Visit us at, follow us on Twitter at @infobldrs, like us on Facebook, and visit our LinkedIn page.