Predictive Analytics for Sales and Marketing

Use the Trends in Your Data to Land New Customers and Keep Current Clients Happy

Sales and marketing professionals are turning to predictive analytics to discover patterns and trends in historical sales and marketing data that can help determine how potential and existing customers are likely to behave in the future.

This has awesome implications for the creation of optimized marketing programs, campaigns, and promotions; higher ROI and profitability; and improved customer acquisition, satisfaction, loyalty, and retention.

In this white paper, we share how predictive analytics helps sales forces and marketing teams, and discuss best practices for building and deploying predictive sales and marketing models. We will also highlight WebFOCUS RStat, Information Builders’ cutting-edge predictive analytics solution.

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