A global information management company with 8,000 employees operating through 150 offices in 40 countries.
Informa needed to centralize and cleanse contact information from individual clients and organizations to create a marketing database serving multiple countries.
With iWay Data Quality Server, the company can maintain accurate client information, country by country, in a universal database. It has also eliminated duplicate records and enforces good data governance procedures.
Data Projects Manager
Information Builders has created a solid architecture. We are more than satisfied with what we have accomplished together, and what we can still realize.
Informa has more accurate client profiles and more efficient data management procedures. This has enhanced customer satisfaction, more efficient marketing campaigns, and an increase in revenue due to more effective conversion, up-sell, and cross-sell activities.