Almost $9 billion to be exact. According to the NRF's Annual 2019 Halloween Spending Survey, conducted by Prosper Insights & Analytics, a projected $8.8 billion will be spent this holiday season. This hefty sum is broken down into costumes, decorations, candy, and greeting cards – oh my! A projected 68 percent of people will celebrate Halloween, and the average person will spend roughly $86 in preparation. The spooktacular celebration includes handing out candy, decorating, dressing up in costume, carving pumpkins, throwing/attending parties, taking children trick-or-treating, going to a haunted house, dressing up pets, and more.
You can see the investment that people are making in Halloween from walking around the city’s neighborhoods. From the funny to the creatively terrifying, houses and apartments are strewn with cobwebs, skeletons, glowing pumpkins, witches, and it wouldn’t be NYC without some humorous political commentary as well! The annual Halloween parade will also be a chance for the hard-core Halloween devotees to shine in the spotlight with their creations. Me? I am all about the "lazy costume" – cowgirl and hippie are the front runners this year.
How about you? Does the data reflect how you plan on spending your October 31? #WhatTheDataSays
(Click the infographic below to view the PDF version.)