How Retailers Stay Competitive With Data and Analytics

Jake Freivald
September 23, 2019

Retailers generate massive amounts of data as shoppers browse and purchase products, and as merchandise makes its way from the manufacturer to the shopping cart. With global, multi-channel sales strategies and the supply chains that support them growing increasingly complex, the ability for retailers to transform that raw information into valuable, performance-boosting insights will determine how effectively they compete.

Our data and analytics solutions provide all retail stakeholders – executives, merchandising managers, warehouse and store staff, suppliers, distributors, and customers – with complete visibility into their multi-channel operations. They can easily access and visualize shopper demographics, inventory, sales trends, supply-chain processes, and more, making data-driven decisions that enhance the buyer experience, while streamlining merchandising, promotions, distribution, replenishment, and other critical activities.

Here are some examples of how leading retailers benefit from data and analytics at scale:

Niemann Foods

Niemann Foods

With the help of innovative analytics, regional retail store operator Niemann Foods is improving decision-making and optimizing the profitability of its stores and regions. Executives, store managers, and other members of the business community have quick and easy access to timely information about sales activity, gross profits, the movement of products, and more. This helps the company to move faster and work smarter than competing national and regional retail operators.

Paradies Lagardère Shops

Paradies Lagardère Shops

An enterprise analytics platform running in the cloud streamlines business operations for Paradies Lagardère Shops, an airport concessionaire. The company uses dashboards, scorecards, and geographical representations of data to monitor progress, plan for the future, and gain timely insight into corporate performance. Managers and other non-technical staff members can now create more accurate forecasts, and maximize the effectiveness of promotional and merchandising strategies.

Winston Brands

Winston Brands

Winston Brands is a major gift catalog company experiencing explosive growth. With the help of our technologies, the company has automated business processes across its infrastructure. An order entry system was seamlessly linked to a warehouse management system, automating the flow of sales, marketing, and inventory data, as well as invoices, order fulfillment, purchase orders, and other transactions and messages. This business process automation gives Winston a significant competitive advantage.

Our solutions brief, How to Improve Sales, Merchandising, and Other Multi-Channel Operations With Intelligence, Integrity, and Integration shares even more stories about retail organizations succeeding with Information Builders solutions. See how our data and analytics platform empowers retailers to exploit enterprise information to optimize business performance.

What can data and analytics at scale do for you?