Gartner Peer Insights "Voice of the Customer" for Data Quality Tools: Jake's Take

Jake Freivald
September 03, 2019

Gartner Peer Insights is “a free peer review and ratings platform designed for enterprise software and services decision makers.” (In matters like this, it’s always best to quote Gartner directly.) They just released their “Voice of the Customer” report for Data Quality tools.

In it, they ranked six data quality tool vendors for Willingness to Recommend, Product Capabilities, Integration and Deployment, Evaluation and Contracting, and our favorite, Service and Support, along with an Overall Rating.

Why those six vendors? Again, letting Gartner speak for themselves:

To qualify for the Customers’ Choice distinction, vendors must have a product that is aligned to the market, have their overall rating (out of 5 stars) equal or higher than the mean rating for that market, and have a Product Adoption Review Coverage (PARC) or PARC of 3.0 or the median PARC score of the market (whichever is higher) in the same market, during the one-year submission period. PARC is derived by assigning point values to a vendor’s review coverage across firm sizes, industry verticals and deployment regions.

In my understanding, then, the six vendors that they highlight are those that score above the average with customers, across a relatively wide customer base.

That’s pretty interesting, because it means that this report complements – and differs significantly from – Gartner’s Magic Quadrant (MQ) for the same tool set. Using 194 published reviews and ratings over the course of a year, and limiting the responses using the “Customer’s Choice” criteria above, the Voice of the Customer report names six vendors instead of the Magic Quadrant’s fifteen.

Only three of those were Leaders in the MQ; two others, including Information Builders, were Visionaries and one was a Challenger.

So more than half of the Leaders weren’t named as a “Customer’s Choice,” and half of the Customer’s Choices weren’t from the leader quadrant.

None of this should be new to Gartner’s customers. Gartner tells us:

Keep in mind that focusing on the leaders’ quadrant isn’t always the best course of action. There are good reasons to consider market challengers. And a niche player may support your needs better than a market leader. It all depends on how the provider aligns with your business goals.”

Indeed. In a market that competes on its capabilities for (again, using Gartner’s terms) its audience, governance, data diversity, latency, analytics, intelligence, deployment, and pricing, getting trustworthy information from your peers – people who have actually used the products – is more critical than ever.

We’re very proud of what our customers consistently say about us. To see who these six vendors are, how they compare, and who they normally compete with, check out the report.


Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.

See who these 6 vendors are and how they compare.