Dresner Wisdom of Crowds BI Market Survey: Our Position and Other Interesting Findings

Jake Freivald
May 31, 2019

Dresner Advisory Services just released its tenth Wisdom of Crowds Business Intelligence Market Survey. It's a broad market study that details many different industries, geographies, and user types – the level of detail included is striking.

First, the part I like the most:

"With scores consistently above the entire sample, Information Builders is an overall leader in both Customer Experience and Vendor Credibility models. In 2019, it has key improvements across all product measures, as well as overall value, consulting, and technical support. It is best in class for sales business practices and maintains a perfect recommend score."

It's nice to have it confirmed: We're easy to do business with, we're great problem-solving partners for our clients, and we really do support our customers. I think we're the only company that has maintained a perfect recommend score over the course of so many years.

It's nice to have it confirmed: We're easy to do business with, we're great problem-solving partners for our clients, and we really do support our customers. I think we're the only company that has maintained a perfect recommend score over the course of so many years.

Next, some interesting details that come out of the report.

  • Dresner notes that "attention is shifting downstream" – in other words, although executives and managers are still the most-targeted audience for BI, the need for everyone to have better, actionable information is being recognized. This is a sweet spot for us

  • Although better decision-making is still the top objective, Dresner's survey shows "new attention to revenue growth". We've been focused on revenue-generating applications for some time, and have many customers that use our technology for that purpose

  • Despite the way the marketers and industry analysts describe BI and analytics, practitioners still rank reporting and dashboards above advanced visualization, end-user "self-service," data discovery, and advanced algorithms and predictive analytics. This correlates with what we see in competitive situations: People often do vendor selection based on a lot of different criteria, but the shootouts are less related to what actually gets implemented – dashboards and reports – than one might expect. This is true whether we or another company is selected for implementation. I think we have a real advantage in our robust dashboard creation and deployment capabilities, which include the ability to put information from different data sources with different latencies on the same dashboard

  • There's a lot of room for improvement in adoption. Most (more than half) of organizations have adoption rates of less than 20 percent. Less than a third of organizations have adoption rates higher than 40 percent. If most of your organization isn't using data to drive their actions, you're not really data-driven. According to outside surveys, our adoption rates average about 33 percent, with many going much higher. We can help increase those adoption rates.

There's a lot more detail to be found in the report. I encourage you to see for yourself.

Find out why we're a leader in Dresner's latest report