Design Thinking and UX Immersive

Information Builders
July 05, 2017

Information Builders Summit has come and gone for another year and I was very proud and honored to be a part of it.

This year we changed things up a bit.  Instead of me presenting my thoughts, ideas, and direction for using Design Thinking in an application design UX process, I taught it in four 90-minute sessions.

“Wait Jeff, did you say you taught Designing Thinking in 90 minutes?”

Yes, that’s right – 90 minutes. And at the end, each team had a great prototype of an application that they could build for the user scenario we worked with.

There’s quite a bit of strategy involved in these sessions and to set straight a few misconceptions about the outcome, let’s cover a few things now. At the end of a session, there is:

  • A prototype. We’re not just practicing theory and we’re not playing with sticky notes just for the fun of it. At the end of a structured immersive, we have a wireframe that clearly shows every aspect of the application that was agreed upon by the team, the users, and the stakeholder. We also have a working prototype built in AppStudio
  • An experienced team that can now tackle any new application design challenge – WebFOCUS or otherwise
  • Research and design collateral. All data extract Excel files, the user research, interview blueprints, and the Master User blueprint, plus the low-res wireframe mockups

This is real-world, hands-on strategy and design training that incorporates the widely used and increasingly popular Design Thinking process to teach teams how to research, design, and build WebFOCUS applications that get higher adoption and therefore, higher ROI for the company.

Design Thinking is a more holistic approach to Process Innovation. There is a flow to our sessions, whether we’re there to build five apps or to quickly learn what the process is all about. Even though Summit was super quick, I believe every participant – thank you all! – walked away with a solid understanding of the expectations and realistic outcomes that would occur in focused application research and design work.

  • We learn to support the overall needs of the company’s objectives and goals by listening to the users of our products
  • We learn to understand the monumental importance of empathy as we first listen without judgement or the need to jump in with fixes or excuses
  • Most importantly, I believe, we learn to work together, IT and Business, to build trust on both sides of the fence – which leads to greater job satisfaction for everyone

My thanks to my colleagues who’ve supported this effort in the past, and at Summit in the sessions. Thanks to Anthony Alsford from our UK office, and Frances Gambino and Mary Casull from our NYC Corporate headquarters for their most excellent support as facilitators.

If I could name all of you great participants I would, but thank you all very much for your interest and the great work you did in the sessions. 

To get an introduction to Design Thinking and how we apply it to BI and Analytics apps, check out our special Summer Webcast Series and register now. Hope to see you there!