Master Data Management's Role in Delivering Better Customer Service

Beth Adams
March 01, 2019

According to Ventana Research, 26 percent of sales and marketing organizations had increased sales and more cross-sell and up-sell opportunities by better managing their information.

A model-driven approach to MDM is more efficient and effective, provides for easier integration, and is a faster and more accurate way of customizing the environment.

But better management of information can be a huge undertaking, depending on the amount of data that you have. Therefore, it’s in your best interest to make sure that you have a process and system that minimizes your risk and extends your opportunity. Master data management (MDM) software can help.

Most data mastering software gives you the ability to build a development environment that can integrate, cleanse, and master all your data, but generally this requires multiple steps and extensive project timelines in order to execute these processes.

To prevent long implementation times, think about deploying an MDM platform that will perform segmentation and analysis, while improving collaboration between developers and business people. A model-driven approach to MDM is more efficient and effective, provides for easier integration, and is a faster and more accurate way of customizing the environment.

Once you implement an initiative like this, you will see that mastering is valuable and worthwhile to do. It aids in data quality initiatives that ensure your stakeholders have access to customer data that is complete, correct, and consistent.

To reduce the risk and shrink the time to value even further, look into our Omni-Gen for Customer software. It’s an out-of-the-box solution for mastering the customer domain. You can realize 80 percent cost savings, in 75 percent less time over traditional delivery methods.

 

Maximizing the Benefits of Customer-Centric Master Data Management

Download our white paper to learn how master data management (MDM) can drive the customer experience and improve your customer retention initiatives.