Daytime Demos: Finding Success With Location Analytics

Whether it’s analyzing customer data, optimizing sales for territory management, identifying fraud for risk mitigation, or looking for geographic patterns in health trends, everyone’s realizing that what they really need is a map. Adding geographic and location context to business information enables organizations to better visualize what’s going on in their world – and make better business decisions. 

Explore how integrating GIS and BI can enhance your visualizations and transform the way you look at your business.

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Hosted by Mark Winslow, Location Analytics Specialist, Information Builders

Mark Winslow

Prior to joining Information Builders, Mark Winslow held positions in technical instruction, marketing and sales. Throughout his 10 years with Information Builders, he has worked with BI solutions – focusing for the past five years on the merging of business visualizations and maps. Mark provides Information Builders’ clients guidance and support in determining GIS and BI strategies, matching information technology resources with business goals. Maps have fascinated Mark ever since he learned to read a Texaco map on a cross-country road trip as a child. He lives in Virginia with his wife and their five boys.

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