Social Media Analytics
Our “Summer Shorts” webcast series features 30-minute sessions to help business and IT executives rethink their information strategy in a world transformed by the mega-trends of mobile, social, cloud, advanced analytics, and big data.
This Social Media Analytics webcast will show you how to use social media and text analytics to better understand customer sentiment and behavior.
Come hear Dan Grady, Information Builders' advanced analytics specialist discuss how to capitalize on the opportunities that social media presents by combining social media with other enterprise data to create a singular “voice” for each customer, understanding how social media activities drive business performance, and choosing the right platform to consolidate and analyze how this big data will be shared.
If you're an executive in Marketing Operations, Business Analytics, Customer Experience, or IT who wants to tie social media activity to business performance, then this event is for you.
Dan Grady, Advanced Analytics Specialist, Information Builders