Customer-Facing BI

Me and My Data Shadow

Terri White June 24, 2014

A successful business needs a strong brand and a mutually rewarding relationship with customers. Both require Trust. You lose your customers’ trust, it’s pretty hard to claw it back.  Not... view



Big Data and the consumer

James Cotton June 05, 2014

There are always ongoing discussions about the business benefits and challenges of Big Data. There's even been a lot of consideration about how Big Data impacts the... view



Customer segmentation and personalization

Anoma van Eeden May 12, 2014

The power of you, and you, and you

 

It is 2014 and the data wars have begun. Retailers are stockpiling customer data, mining it from loyalty cards, online... view



My So-Called Data-Driven Life

Terri White May 09, 2014

It wasn’t that long ago that the idea of nerding out on data and analytics was reserved for only a select few, mainly because Business Intelligence (BI) applications were so complex that you... view



Data monetization: Are you sitting on a goldmine?

Anoma van Eeden January 08, 2014

Companies like Facebook and LinkedIn make their money from the value of their data. Through the richness of consumer information that they have, targeted advertising to their databases is in high... view



Want Trust? Stop Being Creepy with Big Data

Jake Freivald August 16, 2013

"Can corporations, government, and their data continue to grow bigger without relationships and trust growing smaller?"

That's the question posed by Robert Hall, a consultant and "... view



Boosting ROI from BI – Turn It Inside Out!

Kevin R. Quinn February 09, 2011

Google the phrase “ROI for business intelligence”.  Eight out of the first ten results discuss how difficult companies find it to place a value on their BI implementations. They mention vague... view