A successful business needs a strong brand and a mutually rewarding relationship with customers. Both require Trust. You lose your customers’ trust, it’s pretty hard to claw it back. Not...
There are always ongoing discussions about the business benefits and challenges of Big Data. There's even been a lot of consideration about how Big Data impacts the...
The power of you, and you, and you
It is 2014 and the data wars have begun. Retailers are stockpiling customer data, mining it from loyalty cards, online...
It wasn’t that long ago that the idea of nerding out on data and analytics was reserved for only a select few, mainly because Business Intelligence (BI) applications were so complex that you...
Companies like Facebook and LinkedIn make their money from the value of their data. Through the richness of consumer information that they have, targeted advertising to their databases is in high...
"Can corporations, government, and their data continue to grow bigger without relationships and trust growing smaller?"
That's the question posed by Robert Hall, a consultant and "...
Google the phrase “ROI for business intelligence”. Eight out of the first ten results discuss how difficult companies find it to place a value on their BI implementations. They mention vague...
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