Customer Relationship Management (CRM)

Redefining Customer Service in the Public Sector

Melissa Treier November 12, 2015

We’ve all had customer service “wow” moments – times when we’re left delighted with an organization that made us feel special and heard. We’ve all also had the opposite.

In the new age of... view

Customer segmentation and personalization

Anoma van Eeden May 12, 2014

The power of you, and you, and you


It is 2014 and the data wars have begun. Retailers are stockpiling customer data, mining it from loyalty cards, online... view

Data monetization: Are you sitting on a goldmine?

Anoma van Eeden January 08, 2014

Companies like Facebook and LinkedIn make their money from the value of their data. Through the richness of consumer information that they have, targeted advertising to their databases is in high... view