Social Media Analytics and Integration
Every day, millions of people around the world use social media sites like Facebook and Twitter to express themselves. Their communications often include thoughts about good and bad business experiences, and opinions about products and companies they like and dislike. This presents a valuable opportunity to get to know your customers in ways never before possible.
Now, with Information Builders social media integration and analytics solutions, you can collect data directly from Facebook and other sites, and leverage it to positively influence sales and marketing, customer service, product development, and other important operations. Unlike expensive surveys, which deliver outdated intelligence, our solutions offer real-time insight into how audiences perceive your company, your products and services, and your competitors.
Social Media Integration
Facebook content contains a wealth of vital information about consumer sentiment. What image do you portray to your customers? Do they like your products and services? Are they satisfied with the support they receive? With our Facebook Adapter, your business intelligence (BI) developers and business analysts can mine data directly from Facebook, such as publicly accessible comments and posts from walls and applications pages, as well as any other text-based content in accordance with user-granted permissions. This information can then be made immediately available for reporting and analysis.
Information Builders Sentiment Analytics solution allows you to gather and interpret consumer sentiment with the highest degree of accuracy, and helps you determine which comments require your immediate attention. Sophisticated algorithms precisely gauge the emotional intensity within large volumes of written text, including Facebook status updates and Tweets, as well as blog posts and emails. Each message is then assigned a sentiment score – displayed as a negative to positive range of numeric values – so it can be prioritized and passed to the appropriate stakeholder for follow up.
Knowledge of the specific words used to describe your company and its offerings is crucial to your ability to effectively assess public opinion. Our Word Analyzer employs an advanced algorithm that breaks sentences into component parts, removes common words, and provides visualizations of the most meaningful words and the frequency of their use over time. You can also drill down to individual messages, so words can be understood in full context. With our Word Analyzer, social media professionals, marketing analysts, compliance officers, and others can quickly and easily detect which words are gaining popularity, and which ones are positively or negatively impacting the business.