Information Builders and Marketing

Insight for Marketing Professionals

Marketing professionals are under more pressure than ever. Shifting promotional strategies, new channels of communication, and more dynamic and sophisticated demands from buyers have made it tougher to plan and execute successful lead-generation and loyalty programs.

Information Builders enterprise integration and business intelligence solutions provide in-depth insight into key industry trends, as well as critical patterns that mark the needs and behavior of potential as well as existing clients. As a result, marketing teams can more precisely target and communicate with the right audience, understand which campaigns have the greatest impact on sales, forge stronger and more profitable relationships with customers, and increase revenues and market share.

Information Builders empowers marketing professionals to enhance campaign planning, execution, and tracking from end to end by providing them with:

• A complete, consolidated view of critical data from customer relationship management, marketing automation, contact management, and other systems


• Broad customer segmentation capabilities that deliver critical intelligence about buyer demographics, needs, and preferences, allowing marketing teams to create more targeted and more personalized campaigns


• Mobile functionality that gives marketing professionals in the field access to information from trade shows, industry events, and other remote locations


• In-depth analytics that help managers assess the effectiveness of campaigns and uncover important trends in response rates, click-throughs, conversion rates, and other vital metrics


• Geographic information systems (GIS) that make spatially oriented marketing data easier to understand and interpret by presenting it in the context of a physical location


• Real-time tracking of marketing budgets and return on marketing dollars spent

For years, Information Builders has been helping marketing organizations of all types and sizes tap into their corporate data to boost the results of their most important programs and initiatives.

Development and Implementation

Information Builders' Professional Services employs a team of specialists in the design and deployment of marketing-related business intelligence applications to assist with your implementation.

Contact us to discuss your specific organizational needs.