Travel and Hospitality
The current economic climate poses a challenge to travel and hospitality firms' efforts to achieve profitability. Would-be customers are allocating their leisure activity dollars to more necessary purchases, and the competition is dropping prices in an attempt to lure those customers back.
Powered by WebFOCUS: Travel and Transport's eTTek Solutions
To attract customers and guests to airlines, hotels, amusement parks, theaters, casinos, and other venues, organizations must customize services to their specific needs, preferences, and behaviors. Ensuring superior patron experiences requires deep insight into the patterns and trends of important metrics such as attendance, consumption, marketing effectiveness, and guest satisfaction.
Information Builders' business intelligence (BI) and enterprise integration technologies empower companies in the travel and hospitality industry to unify their internal systems, their information, and the data they collect from third-party sources such as industry research firms. As a result, they can:
- Achieve complete visibility into all key business operations across multiple brands, chains, and properties
- Enhance the guest experience with greater insight into customer needs and behaviors
- Maximize revenue by obtaining a better understanding of the factors that impact loyalty and consumption
- Develop and implement smarter, more successful sales and marketing plans by accurately analyzing the success of promotional activities
- Ensure adequate resources (staff, food, drinks, product, etc.) are on hand to satisfy customer needs by forecasting guest attendance and activity
- Track bookings, sales, and cancellations by channel
- Closely monitor the performance of travel agents and other partners
- Empower companies in the gaming industry to access, aggregate, and analyze information housed in diverse systems scattered across properties and locations
Development and Implementation
Information Builders' Professional Services organization includes industry specialists to assist with your implementation.
Contact us to discuss your specific organizational needs.
