Information Builders and Customer Relationship Management
Access and Analyze CRM Data
Competition has never been more aggressive and buyers have never been harder to please. Companies are finding it more challenging than ever to minimize churn and maximize loyalty using traditional methods. Instead, they must focus on developing and implementing innovative, broad-reaching customer relationship management (CRM) strategies.
Information Builders’ enterprise integration and business intelligence (BI) solutions help companies create more intelligent CRM initiatives by enabling them to access and analyze the data within CRM environments and other enterprise sources. They can better understand client requirements, predict buying patterns and other behaviors, and identify opportunities to expand their presence in existing accounts. Most importantly, organizations can build strong, long-lasting relationships by gaining the knowledge they need to develop, market, and sell products and services that are more tailored to their customers’ needs.
Information Builders helps organizations to enhance their CRM strategies by allowing them to:
- Transform data, from popular CRM packages such as SAP and Oracle, as well as more than 300 other information sources, into real-time, actionable insight
- Perform in-depth customer segmentation and analysis to implement more targeted and effective up-sell, cross-sell, and loyalty programs
- Monitor and manage the performance of support staff to optimize service delivery levels
- Provide customers with convenient self-service capabilities
With BI and integration from Information Builders, any company can use the information contained in CRM applications and other systems strategically for competitive advantage.
Development and Implementation
Information Builders Professional Services employs a team of CRM specialists to assist with your implementation.
Contact us to discuss your specific organizational needs.
