Business Intelligence, Data Integrity, and Integration for Customer Relationship Management

Information Builders' intelligence, integration, and integrity solutions empower companies to tap into the information contained in their enterprise systems, and strategically leverage it to achieve optimum levels of customer acquisition, retention, and profitability.

Information Builders and Customer Relationship Management

Our technologies provide companies with the insight needed to develop, market, and sell products and services that are more personalized and more tailored to their customers’ needs, and to deliver superior post-sales support. Information Builders enables companies to build stronger customer relationships, with the ability to:

  • Access and consolidate data in SAP, Oracle, and other popular CRM packages, as well as more than 300 other sources
  • Perform in-depth customer segmentation and analysis to implement more targeted and effective up-sell, cross-sell, and loyalty programs
  • Monitor and manage the performance of support staff to gauge their effectiveness and optimize service-delivery levels
  • Streamline and automate critical service and support workflows, such as help desk ticket initiation or service call scheduling
  • Accurately forecast customer needs and behaviors, such as buying patterns and trends
  • Create a single “golden record” for each customer to ensure that complete, consistent, and accurate information exists in all relevant systems
  • Provide customers with value-added services by allowing them to easily and conveniently retrieve and analyze information via the web

Development and Implementation

Information Builders Professional Services employs a team of CRM specialists to assist with your implementation.