Location Intelligence and Geographic Information Systems

Georgraphic information systems and business intelligence software have been around for many years. Now, companies can combine the benefits of both technologies into a single application known as location intelligence.

WebFOCUS is tightly integrated with leading mapping solutions from ESRI (ArcIMS and ArcGIS) and Google (Google Maps), allowing you to visualize the spatial component of your business data.

Location intelligence provides a more intuitive way to process and comprehend certain business information, enhancing your ability to analyze and discern critical trends and patterns. Users can aggregate real-time information from disparate databases and spreadsheets, and build individual ad hoc queries and formatted reports, then instantly transform the results into geographic maps.

The GIS/mapping capabilities of ESRI combined with the analytic power of WebFOCUS let you easily toggle between geographic maps and standard graphical and tabular reports in HTML, Excel, and PDF format.

By combining maps with business intelligence, you can easily analyze the similarities and differences between objects in specific geographic locations, or find spatial relationships between dimensions with similar or outstanding values. The benefits of this approach are:

• Little or no training is required. End users view the new GIS/mapping function as part of their existing WebFOCUS applications. Analysts and power users can easily toggle between a map and their business intelligence system to suit their needs.
• Users can select data from a map and easily move it into a report, for detailed metrics in user selectable formats including HTML, PDF, and Excel and Active Reports.
• APIs allow developers to easily add location intelligence components to any application.

GIS/mapping is applicable across all industries, and can be used in a variety of ways to enhance sales and marketing, transportation and logistics, inventory management and procurement, customer relationship management, retailing, manufacturing, claims and risk management, funding and grants management, health care and syndromic reporting, law enforcement and crime analysis, and more.