Location Intelligence and Geographic Information Systems (GIS)

Geographic information systems and business intelligence (BI) software are crucial components of any business analytics strategy. Now companies can combine the benefits of both technologies into a single application known as location intelligence.


WebFOCUS is tightly integrated with leading mapping solutions from ESRI (ArcIMS and ArcGIS), Google (Google Maps), and Adobe® Flex®, allowing you to visualize the spatial component of your business data.

Location Intelligence, Part of Information Builders’ Suite of Advanced Business Analytics Solutions

By combining maps with BI, you can easily analyze the similarities and differences between objects in specific geographic locations, or find spatial relationships between dimensions with similar or outstanding values. The benefits of this approach are:

  • Little or no training is required. End users view the new GIS/mapping function as part of their existing WebFOCUS applications. Analysts and power users can easily toggle between a map and their BI system to suit their needs
  • Users can select data from a map and easily move it into a report to access detailed metrics in user-selectable formats including HTML, PDF, Excel, and Active Technology reports
  • APIs allow developers to easily add location intelligence components to any application

GIS/mapping is applicable across all industries, and can be used in a variety of ways to enhance efforts in:

  • Claims and risk management
  • Customer relationship management
  • Funding and grant management
  • Healthcare and syndromic reporting
  • Inventory management and procurement
  • Law enforcement and crime analysis
  • Retail
  • Sales and marketing
  • Transportation and logistics
  • Manufacturing
  • And more