Information Builders’ Omni-Gen™ Cuts Time-to-Value of Master Data Management Projects by Two-Thirds

Business-Centric Approach Delivers MDM, Data Warehousing, and Data Quality Results at Reduced Time and Cost

New York, NY, November 17, 2015

Information Builders, a leader in business intelligence (BI) and analytics, information integrity, and integration solutions, today announced the release of Omni-Gen™, a new solution that enables the model-driven deployment of data mastering, cleansing, and integration applications. The Omni-Gen platform lets businesspeople and developers work efficiently and iteratively together to define and deploy models and cleansing plans, thereby improving communication and outcomes while accelerating the time to value of these initiatives.

Many companies have historically avoided master data management (MDM), data quality, data warehousing, and other complex information management projects because they are perceived as time and resource intensive. Organizations that have embraced these initiatives often struggle to demonstrate their value, as projects can quickly become unwieldy and take longer to complete than anticipated.

Information Builders’ Omni-Gen addresses these issues by starting with business-level requirements and generating many of the artifacts needed to implement the project. As business requirements develop and change, the artifacts are regenerated rather than re-coded. This avoids the complexity, time, and cost of requirements gathering, specification, development, and testing, without sacrificing quality or performance. As a result, enterprises obtain the significant business benefits of MDM and other initiatives at a fraction of the traditional time and cost.

Omni-Gen’s main value is the collaboration it engenders between business and IT. By tapping into businesspeople’s knowledge of key data domains and understanding what they want from their information, the solution supports an iterative, agile process that continually refines the warehouse models or master record definitions they need. In addition to the efficiency and time-to-value benefits of this business-centric approach, Omni-Gen eliminates the typical spreadsheet-based interactions during the design of models and cleansing rules.

Additional benefits of Omni-Gen include:

  • Reduced technical complexity. Omni-Gen offers all of the integration, data quality, remediation, mastering, and other technologies required to maintain an application – decreasing the number of tools, skills, and vendors needed for these initiatives
  • Relies on model definition rather than coding. Because Omni-Gen generates many of the necessary data mastering steps, developers spend less time coding and can focus more resources on defining rules and configuring the necessary components
  • SMB, division, and departmental-level MDM. Omni-Gen’s reduced risk and accelerated time to value allow smaller companies or departments within larger enterprises to initiate data mastering projects that historically would have been unobtainable

“No organization should miss out on the benefits of MDM and other data mastering initiatives,” said Gerald Cohen, president and CEO of Information Builders. “We designed Omni-Gen to ensure our customers are able to eliminate the barriers that have historically prevented them from embarking on these projects. The unified solution lays the framework for a more agile, efficient data management lifecycle, enabling companies to reap the benefits of their data mastering projects faster while simultaneously reducing risk and maximizing resources. Beta users of the solution have seen their MDM projects go from a year-and-a-half to six months, and we look forward to helping more companies realize these and other significant business improvements.”

Omni-Gen is offered in three packages: Omni-Gen Integration Edition, Omni-Gen Data Quality Edition, and Omni-Gen Master Data Management Edition.

For more information, join Information Builders for a December 1 webcast on Omni-Gen and its impact on MDM strategy. Register today.  

About Information Builders

Information Builders helps organizations transform data into business value. Our software solutions for business intelligence and analytics, integration, and data integrity empower people to make smarter decisions, strengthen customer relationships, and drive growth. Our dedication to customer success is unmatched in the industry. That’s why tens of thousands of leading organizations rely on Information Builders to be their trusted partner. Founded in 1975, Information Builders is headquartered in New York, NY, with offices around the world, and remains one of the largest independent, privately held companies in the industry. Visit us at, follow us on Twitter at @infobldrs, like us on Facebook, and visit our LinkedIn page.