Mobile Business Intelligence
Mobile business intelligence (BI) describes the ability to access reports, charts, dashboards, and other BI content via smartphones, tablets and other portable devices. As the mobile workforce grows, and more and more employees rely on their iPhones, Android phones, iPads, and other devices to stay connected, the importance of the "anytime, anywhere" access provided by mobile business intelligence has increased significantly.
Mobile business intelligence is a top priority for many organizations today. One of the key factors contributing to the rising popularity of mobile business intelligence applications is the consumerization of IT. Now, we use mobile apps to shop, manage our finances, check the weather, book a reservation, and do just about anything we can think of - and then some. Companies see the potential of deploying cool “InfoApps” for employees that are as easy to use as consumer apps, and that help them become more productive and work smarter, in real time. They can envision true self-service apps to visualize, chart, and explore the data that matters to everyone from the C-suite to the front lines of the operation—from their desks or on any mobile device—seamlessly. And they recognize that BI should not stop at empowering employees, but should also be used to extend analytic capabilities to partners and customers.
It is critical to align mobile strategy with BI strategy for a seamless user experience across all touchpoints.
Mobile business intelligence software extends traditional desktop reporting and analysis environments for use on a mobile device. There are many different types of mobile business intelligence applications in place today. For example:
- Sales reps can access customer account details, inventory status, and product information as they are visiting a client site
- Field service technicians can check the availability of spare parts as they make their way to an on-site service call
- Police officers can perform real-time background checks right from their patrol cars
- Distributors and other supply chain partners can access current data about deliveries in progress, product availability, and more
- Insurance adjusters can retrieve policy information while conducting investigations at claim sites
- Banking customers can review financial e-statements at their own convenience from any mobile device
Just getting started with Mobile Business Intelligence? Check out our complimentary white paper for details on how to deploy mobile BI:
While some approaches to mobile business intelligence call for the creation of native-specific applications, or the need to build and maintain multiple versions of BI assets for various
web compatibilities, WebFOCUS Mobile from Information Builders is truly device independent – yet device exploitive. It leverages the existing WebFOCUS foundation already in place at many organizations today, and enables them to "build once, deploy anywhere", leveraging the native capabilities of each type of device to minimize costs and accelerate implementations.
And unlike other mobile BI tools that offer little more than simple data access, Information Builders mobile technologies make powerful capabilities – such as guided ad hoc reporting, advanced analytics, write-back and transaction processing, and real-time business intelligence – readily available to virtually any popular mobile device, including smartphones (BlackBerry, iPhone, Android) and tablet computers (iPad). With a pure browser-based (thin-client) architecture that relies entirely on web technologies to deliver mobile applications, organizations can rapidly expand the number of applications and content available on mobile devices without changing their underlying architecture.