InfoApps™ : The New Era of Self-Service Analytics

This dashboard consists of multiple InfoApps assembled in a BI portal. Click to enlarge.

InfoApps™ deliver interactive analytic content such as data visualizations, charts, graphs, and reports to users through a portal for an easy “app store-like” experience. InfoApps go beyond dashboards by offering a variety of controls and filters on a custom user interface to aid in decision support. Examples of InfoApps include guided self-service reports, search-based apps, and predictive analytics apps, all of which can be customized further through a portal for a highly personalized user experience.

Instead of learning complex tools and worrying about data preparation, users can tap into InfoApps to serve themselves and quickly get answers and insights from relevant data, right when they need it. InfoApps make it easy for non-technical, mainstream users to get and analyze information on both web browsers and mobile devices.

InfoApps make it easy for organizations to operationalize insights by making them accessible to everyone.

InfoApps are designed to make business intelligence content more readily accessible to those business users who simply don't have the skills or the technical savvy to use complex reporting and analysis tools to satisfy their own information needs. Some studies have shown that such individuals can make up more than three-fourths of an organization's BI user base. Before InfoApps, their inability to address their own reporting requirements put a tremendous strain on IT teams, who were often pulled into an endless cycle of report generation and customization for different user communities, as well as individual users.

The evolution of the apps market clearly demonstrates that this group of users would prefer to use apps over tools, and reporting and analysis should be no exception. InfoApps are an extremely effective way to give business professionals the exact information they need, through an app paradigm, without requiring any analytical sophistication.

You can find out more about how to use InfoApps in your enterprise BI deployment in our complimentary white paper:

Next-generation BI portals play an important role here too, providing organizations with a way to seamlessly deliver InfoApps to their end user base. By organizing and presenting BI apps to users in a way that is simple and intuitive (similar to the Apple App Store), companies can empower them with faster, easier, more interactive ways to get information, feedback, and answers to questions. This will drive higher levels of BI pervasiveness, which in turn will boost productivity, optimize business performance, and maximize return on BI investments.

These next-generation portals also offer high levels of customization and personalization. Business users have full control over their BI content at all times. They will be empowered with the ability to determine what components they view, how they are arranged, how they are distributed across multiple dashboard pages, and how they interact with them. By offering unparalleled ease and convenience - giving them what they need, when and how they want it - organizations can encourage business users to take advantage of business intelligence in new and exciting ways.