Our Customers

"WebFOCUS integration with other database software is changing the game for us."

Richard Langlois
Director of Customer and Advertiser Analytics

Yellow Pages Group
 | Montreal, QC

A leading media and marketing solutions company serving about 260,000 small and medium-sized enterprises across Canada.

"WebFOCUS integration with other database software is changing the game for us."

Richard Langlois
Director of Customer and Advertiser Analytics

Yellow Pages Gives Advertisers Access to Big Data About Digital Marketing Campaigns
The Challenge

How do you harness more than 20 TB and 52 billion rows of big data to provide advertisers with a simple, intuitive way to access and analyze information about their digital marketing campaigns?

The Solution

Leverage a comprehensive business intelligence platform to create a scalable, high-performance, customer-facing application that allows advertisers to perform deep analysis of results.

The Success

Data is compressed from 24TB to less than one, dramatically accelerating response times and proving value to advertisers, helping Yellow Pages to improve customer engagement, retention, revenue, and up-sell/cross-sell.

The Products

WebFOCUS, Infopliance from Infobright Inc., Hadoop (Cloudera), and Professional Services.