Our Customers

“Information Builders has created a solid architecture. We are more than satisfied with what we have accomplished together, and what we can still realize. We have an amazing partnership.”

Janet Sanger
Data Projects Manager

Informa
 | Eindhoven, Netherlands

A global information management company with 8,000 employees operating through 150 offices in 40 countries.

“Information Builders has created a solid architecture. We are more than satisfied with what we have accomplished together, and what we can still realize. We have an amazing partnership.”

Janet Sanger
Data Projects Manager

Informa Taps iWay Software to Improve Customer Satisfaction, Marketing, and Revenue
The Challenge

To centralize and cleanse contact information from individual clients and organizations to create a marketing database serving multiple countries.

The Solution

Use iWay Data Quality Server to maintain accurate client information, country by country, in a universal database. Eliminate duplicate records and enforces good data governance procedures.

The Success

Informa has more accurate client profiles and more efficient data management procedures. This has enhanced customer satisfaction, more efficient marketing campaigns, and an increase in revenue due to more effective conversion, up-sell, and cross-sell activities.

The Products

iWay Data Quality Server and iWay Data Steward Portal.