Blogger: Jeff Hendrickson

Jeff Hendrickson's picture
Jeff Hendrickson has more than 25 years of design experience, propelled by his love of the intricate details that make people happy and productive. For the past 15 years he has been a User Experience Designer and Data Visualization strategist. Before joining Information Builders, where he is currently the Director of UX & Visual Strategy, Jeff Hendrickson worked as a contractor in an R&D lab for the Defense Intelligence Agency. It was there that he started a Data Visualization practice that helped the DIA’s top analysts decrease their lead time by over 60%. Alongside his tasks of pushing innovation and UX strategy in analytics applications, he supports all Information Builders product divisions, the education department, and works alongside sales SEs and managers on UX and UI design challenges.

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Content Strategy vs Design Strategy: How They Differ and How to Implement for Success

February 16, 2017

Content Strategy is a function of your UX design work. It has nothing to do with UI.  At this point in the project, we're deciding what to expose in our application – full stop. We aren'...

The Art of Design for BI and Analytics

August 31, 2016

On Wednesday, August 24, 20 people from Information Builders’ local NYC User Group gathered at our headquarters for a different kind of meeting. For three hours they worked through user research and...

UX Design 101: Context in BI and Analytics Design

August 22, 2016

What’s the Context, Dude? The first question I ask the stakeholder when starting any new UX research and design project is: "What’s the context?" If that question can’t be answered, I know there’s...

Think UX Isn’t Crucial to Your BI Success? Think Again.

March 28, 2016

First, Consider this BI Definition Business Intelligence, or BI, is the practice of finding and using data to analyze a business, from quantitative measures like dollars and units, to qualitative...