Blogger: Jake Freivald

Jake Freivald's picture
Vice President, Product Marketing
Jake Freivald is the Vice President of Product Marketing for Information Builders. In this position, Jake is responsible for strategic and product-level messaging, content creation for digital marketing, and related requirements for press and analyst relations. He graduated from Cornell University with a Bachelor of Science in Electrical Engineering in 1991.

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Ask the Experts Series: What is Multi-domain MDM?

January 17, 2017

In business, the phrase ‘the whole is greater than the sum of its parts’ certainly applies. And of course, your organization is likely made up of many parts or domains – customers, facilities,...

Ask the Experts Series: What is a Golden Record?

January 10, 2017

All of us at Information Builders understand the importance of being able to provide accurate, consistent data to key stakeholders in the format that suits them best. Having access to such data is...

A Look Back At 2016 and Predictions for the New Year

December 30, 2016

N.B., Dr. Rado Kotorov will discuss 5 Hot Trends for Data and Analytics in 2017 in a January 10 webcast. Welcome to the last work day of 2016! Traditionally, at the end of a year, we try to glean...

A Holiday Movie Analysis: Bringing BI to the Big Screen

December 14, 2016

Here at Information Builders, the holiday season is in full swing! Between Christmas parties, holiday shopping, and indulging in gingerbread, I aim to watch a holiday classic or two each year....

Information Builders a Leader in Gartner's Magic Quadrant for Data Quality

November 29, 2016

I'm proud to report that Information Builders is recognized as a leader in Gartner’s Magic Quadrant for Data Quality Tools 2016. Our data quality solution is impressive, and our team has worked hard...

The One Word that Changes Everything

November 14, 2016

Wayne Eckerson recently put out a new report called A Reference Architecture for Self-Service Analytics: Balancing Agility and Governance. In it, he focuses on the "Promise and Peril" of governed...

Debating the Value of Self-Service BI and Analytics

November 01, 2016

A new Forbes article questions the effectiveness of moving towards a BI and analytics model that is predominantly self-service. Author Bernard Marr says, "When no one is taking charge of the...

Better Data Boosts B2B Performance

September 14, 2016

"Decision making at big B2B companies is often skewed by anecdote and myth," claims a new article in Harvard Business Review. "Anecdotes gain that stature because managers often lack timely, reliable...

Addressing Low Adoption in Finance with Predictive Analytics

September 01, 2016

CFO.com just published an article that sheds some light on the low levels of BI and analytics adoption that often plague finance and accounting departments.  Finance has yet to fully embrace...

The Data Games

August 16, 2016

The summer games end this weekend, wrapping up 16 exciting days of global competition and camaraderie. Spectators across the world have donned their country colors to cheer on their favorite teams...