Blogger: Jake Freivald

Jake Freivald's picture
Vice President, Corporate Marketing
Jake Freivald is the Vice President of Corporate Marketing for Information Builders. In this position, Jake is responsible for marketing operations: branding, marketing communications, events, Web marketing, and direct marketing. He graduated from Cornell University with a Bachelor of Science in Electrical Engineering in 1991.

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Better Data Boosts B2B Performance

September 14, 2016

"Decision making at big B2B companies is often skewed by anecdote and myth," claims a new article in Harvard Business Review. "Anecdotes gain that stature because managers often lack timely, reliable...

Addressing Low Adoption in Finance with Predictive Analytics

September 01, 2016 just published an article that sheds some light on the low levels of BI and analytics adoption that often plague finance and accounting departments.  Finance has yet to fully embrace...

The Data Games

August 16, 2016

The summer games end this weekend, wrapping up 16 exciting days of global competition and camaraderie. Spectators across the world have donned their country colors to cheer on their favorite teams...

Notes on the Gartner Magic Quadrant for Data Integration Tools 2016 (And by the Way, We're Visionaries)

August 15, 2016

The Gartner 2016 Magic Quadrant for Data Integration Tools is now published. (Get it for free.) Gartner analysts Mark Beyer, Eric Thoo, Ehtisham Zaidi, and Rick Greenwald estimate that the data...

Seven Years a Leader in the Dresner Wisdom of Crowds® BI Market Study

June 07, 2016

Consistency comes from maintaining a vision. When you consistently see a person or organization achieve certain goals or behave in a certain way, you know it’s because they’re acting on core beliefs...

Take a Video Tour of WebFOCUS for Business Users

May 03, 2016

  The WebFOCUS Business User Edition gives non-technical users an intuitive way to create their own reports, charts, dashboards, and visualizations. Check out this new video, which highlights...

The New WebFOCUS Business User Edition: Empowering the Casual User With Advanced BI and Analytics

April 18, 2016

I often write about the importance of pervasiveness to BI and analytics success. Nothing drives pervasiveness more than independence. When your business users are truly self-sufficient, and can...

Notes from the Big Data conference, Strata+Hadoop

March 30, 2016

We've just completed the welcome reception at Strata+Hadoop. It's too early to say what exactly people are most excited about learning this week, but I can say a few points about the conference floor...

Ace is the Place ... For Self-Service Analytics

March 18, 2016

This week, customer Ace Hardware came out to the Gartner BI and Analytics Summit in Grapevine, Texas to share its self-service analytics success story with attendees. Tim Brynda, the company's...

Going Beyond EMRs to Create the “Golden Record”

March 01, 2016

The Information Builders team is in Las Vegas this week for the HIMSS16 Conference and Expo. The team is excited to be at healthcare’s biggest event, where we’re getting the latest from industry...