Blogger: Beth Adams

Beth Adams's picture
Product Marketing Manager
Beth Adams is a Product Marketing Manager at Information Builders with a focus on externally-facing activities for the iWay family of products (Data Integrity – MDM, Data Quality, Data Governance; Data Integration: Real Time, ETL, Big Data, A2A), and for helping drive their vision and strategy. Prior to Information Builders, Beth spent over 15 years in information technology marketing, specializing in product marketing, content creation, lead generation, online marketing and tactical sales support. Connect with Beth on LinkedIn and follow her on Twitter at @badamsnj.

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Is Your Data Getting Enough TLC?

February 14, 2017

Whether it’s receiving a dozen long-stemmed roses, sharing a bottle of fine champagne, or enjoying a romantic dinner at a favorite restaurant, Valentine’s Day is all about pampering and getting...

Common Challenges with Big Data Integration (and what you can do about it)

February 08, 2017

Did you ever think of what technical challenges you may encounter when planning your Hadoop implementation? You should – 55% of big data projects fail1 and that’s not due to poor intentions. It’s...

How leaders develop successful MDM initiatives

January 23, 2017

Dan Power, in his article “Five essential elements of MDM” writes that you need some essential elements in order to achieve MDM success. These elements include an MDM hub, data integration software,...

What’s the case for Data Governance?

January 09, 2017

Employees and stakeholders need key pieces of information to do their jobs. Self-service and data discovery tools can help, but if you let people access any data they want, they’ll start poking...

Navigating the Big Data World

December 29, 2016

Organizations are faced with an influx of new information, from a wide array of sources. Traditional methods and solutions, like point-to-point integration, data warehouses and marts, and enterprise...

ETL/ELT and Big Data

December 22, 2016

What’s the difference between ETL and ELT and what works best with big data? ETL stands for “extract, transform, and load”. It’s the traditional set of functions that lets organizations extract data...

Big Data and Predictive Analytics

December 15, 2016

Predictive analytics is the art of using analysis to predict trends, behaviors, and conditions. Organizations and governments can then enable quick, accurate forecasting and act on opportunities...

Data Quality Tips From the Pros (Part 2)

December 08, 2016

Data quality is something that every business should strive for. We now rely on data in ways that were unthinkable even 20 years ago. As part of our interest in supporting and promoting data quality...

Don’t Be Afraid of the Dark (Data) this Halloween

October 31, 2016

There’s a lot of talk about dark data these days and let’s face it, darkness of any kind is pretty scary! In the spirit of All Hallows' Eve, let’s consider for a second what makes data “dark” and why...

Big Data – Embrace the Disruption!

September 12, 2016

You’ve read the definitions. The reality is data growth is huge — we’re generating more information than ever before. It’s more important than ever to make sure that you are using the correct...