Blogger: Andy Mccartney

Andy McCartney's picture
Andy McCartney is the director of product marketing at Information Builders, responsible for the development and delivery of WebFOCUS go-to-market strategies, establishing differentiation, positioning and messaging, and building demand and market awareness of the company’s BI and analytics products.
Andy is a fanatical marketing and analytics strategist and practitioner – with 25 years in the high tech industry with software vendors and marketing agencies in Europe and North America. Originally based in London, Andy started his career as an applications developer, before moving into pre-sales, product management and product marketing. For the last 20 years he has focused on marketing strategy, planning, execution and enablement with bases in New York and Atlanta, GA.
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Worst Practices in BI #5: Ignoring Important Data Sources

October 21, 2016

Avoiding Worst Practice #5: Ignoring Important Data Sources Our final worst practice is the failure to embrace all available information in your business intelligence (BI) and analytics strategy....

Worst Practices in BI #4: Using Tactical BI Tools to Support Broad BI Strategies

October 13, 2016

Avoiding Worst Practice #4: Using Tactical BI Tools to Support Broad BI Strategies Many organizations build enterprise-scale business intelligence (BI) strategies around a handful of core tactical...

Worst Practices in BI #3: Underestimating the Importance of Data Preparation

October 07, 2016

Avoiding Worst Practice #3: Underestimating the Importance of Data Preparation Our third worst practice focuses on the failure to take data integrity into account before embarking on your...

Worst Practices in BI #2: Expecting Self-Service BI to Address All Needs

September 29, 2016

Avoiding Worst Practice #2: Expecting Self-Service BI to Address All Needs My last post focused on the dependency on humans to operationalize insights, and the need to implement a BI...

Worst Practices in BI #1: Depending on Humans to Operationalize Insights

September 22, 2016

Avoiding Worst Practice #1: Depending on Humans to Operationalize Insights My last post highlighted what we consider to be the five worst practices in business intelligence (BI) and analytics. These...

Olympics Debrief - Who Punched Above Their Weight?

September 20, 2016

I was in the UK last week, and was pleasantly suprised how Olympics crazy the country still was, in this case Paralympics crazy.  Now back in the US there is a stark difference in the media...

Top 5 Worst Practices in BI and How to Avoid Them

September 19, 2016

Welcome to the first blog in a new series that considers the worst practices in BI and analytics, and how to avoid them. Many business intelligence (BI) implementations don’t deliver the anticipated...

How to Extend the Reach of Excel with WebFOCUS Quick Data

May 03, 2016

This is a particularly valuable tool for Excel users who are looking to access and maniuplate data from mulitple governed sources. This hands-on video demonstrates Quick Data, a WebFOCUS add-on that...

A Dramatic 2016 Masters - Did the Numbers Agree?

April 11, 2016

As a keen golfer I was glued to the Masters on Sunday, and the fluctuations in fortunes for the leaders. I am sure everyone can point to the 10 minutes of the day that changed everything, when Jordan...

In-Document Analytics Delights with Anytime, Anywhere Analytics for All

March 21, 2016

There's a buzz in the air around here. Ever since the packed house a Gartner last week, we've been excited to talk to people about the next big innovation in BI and analytics, something we call "In-...