Blogger: Andy Mccartney

Andy McCartney's picture
Andy McCartney is the director of product marketing at Information Builders, responsible for the development and delivery of WebFOCUS go-to-market strategies, establishing differentiation, positioning and messaging, and building demand and market awareness of the company’s BI and analytics products.
Andy is a fanatical marketing and analytics strategist and practitioner – with 25 years in the high tech industry with software vendors and marketing agencies in Europe and North America. Originally based in London, Andy started his career as an applications developer, before moving into pre-sales, product management and product marketing. For the last 20 years he has focused on marketing strategy, planning, execution and enablement with bases in New York and Atlanta, GA.
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Embedded BI and Analytics - A Trending Topic

March 06, 2017

Embedded business intelligence (or embedded analytics) is the technological capability to include BI features and functions as an inherent part of another application. Operationalizing and embedding...

Things to be Thankful for this Thanksgiving

November 22, 2016

Another Progressive Year in Our Industry I must say it has been a fascinating and dynamic year in the BI and analytics industry. As someone who's managed data and built dashboards since the early 90s...

Natural Language Generation: Analytics Replacement or Additional Layer?

November 21, 2016

Whether you realize it or not, you will have consumed content created by a computer running natural language generation algorithms and software. Have you ever wondered how some articles or reports...

Worst Practices in BI #5: Ignoring Important Data Sources

October 21, 2016

Avoiding Worst Practice #5: Ignoring Important Data Sources Our final worst practice is the failure to embrace all available information in your business intelligence (BI) and analytics strategy....

Worst Practices in BI #4: Using Tactical BI Tools to Support Broad BI Strategies

October 13, 2016

Avoiding Worst Practice #4: Using Tactical BI Tools to Support Broad BI Strategies Many organizations build enterprise-scale business intelligence (BI) strategies around a handful of core tactical...

Worst Practices in BI #3: Underestimating the Importance of Data Preparation

October 07, 2016

Avoiding Worst Practice #3: Underestimating the Importance of Data Preparation Our third worst practice focuses on the failure to take data integrity into account before embarking on your...

Worst Practices in BI #2: Expecting Self-Service BI to Address All Needs

September 29, 2016

Avoiding Worst Practice #2: Expecting Self-Service BI to Address All Needs My last post focused on the dependency on humans to operationalize insights, and the need to implement a BI...

Worst Practices in BI #1: Depending on Humans to Operationalize Insights

September 22, 2016

Avoiding Worst Practice #1: Depending on Humans to Operationalize Insights My last post highlighted what we consider to be the five worst practices in business intelligence (BI) and analytics. These...

Olympics Debrief - Who Punched Above Their Weight?

September 20, 2016

I was in the UK last week, and was pleasantly suprised how Olympics crazy the country still was, in this case Paralympics crazy.  Now back in the US there is a stark difference in the media...

Top 5 Worst Practices in BI and How to Avoid Them

September 19, 2016

Welcome to the first blog in a new series that considers the worst practices in BI and analytics, and how to avoid them. Many business intelligence (BI) implementations don’t deliver the anticipated...