InfoApps are Killer Apps for BI

Terri White's picture
 By | March 10, 2015
in Advanced Analytics, Business Analytics, Business Intelligence, Business Intelligence, data management, Data Quality, data visualization, InfoApps
March 10, 2015

InfoApps deliver interactive analytic content such as data visualizations, charts, graphs, and reports to users through a portal for an easy “app store-like” experience.

As consumers, we want information in real time, in context with what we are doing. We use apps on the web and mobile devices to shop, manage finances, check the weather, book a reservation, and answer just about any question that comes to mind. We’re also more exposed to data analytics on fitness, travel, shopping, and banking websites, on wearable technology devices and social media platforms. We expect accessing and analyzing data to be easy. And when it comes to our professional lives, most of us who aren’t business analysts don’t want to learn a BI tool or worry about data modeling – we’d like an app for that, thank you very much.

This data-driven mindset presents an enormous opportunity for IT and business leaders to serve users with information that matters to their day-to-day decision-making.

IT must transform itself into an organization equipped to empower and delight users with self-service analytics. They must appeal to millennials and all consumers with high expectations for the digital experience. 

How do they achieve this? Using Business Intelligence (BI) and analytics technology, it is possible to create “killer apps” that support organizational strategy, improve operational decision-making, and deliver superior user experiences. We call them InfoApps – essentially InfoApps deliver interactive analytic content such as data visualizations, charts, graphs, and reports to users through a portal for an easy “app store-like” experience. InfoApps go beyond dashboards by offering a variety of controls and filters on a custom user interface to aid in decision support. Examples of InfoApps include guided self-service reports, search-based apps, and predictive analytics apps, all of which can be customized further through a portal for a highly personalized user experience.

Instead of learning complex tools and worrying about data preparation, users can tap into InfoApps to serve themselves and quickly get answers in real time. InfoApps make it easy for non-technical, mainstream users to get and analyze information on both web browsers and mobile devices.

And because InfoApps help employees, partners and customers get more meaningful information, they help organizations to 1) support business optimization, 2) realize new levels of efficiency and employee performance, and 3) monetize data assets.

There are many exciting use cases for InfoApps. A few of our customer successes were publicized in this press release at the sold-out Gartner Business Intelligence & Analytics Summit in London this week. 

For more details, download our white paper on frequently asked questions about InfoApps. It provides examples of how InfoApps are redefining the landscape of self-service analytics, while helping IT empower the business more effectively – a killer app for powerful, pervasive BI.