Don’t Take Our Word For It: Helping Torstar Digital Tap Data to Find New Revenue Streams

Kathleen Moran's picture
 By | December 03, 2013
December 03, 2013

In today’s economic environment finding new ways to grow revenue is top-of-mind for all sectors, but it’s a particularly pressing priority for the newspaper industry. Traditional print circulation has dropped steadily over the past several years as more readers rely on the web for their news, forcing newspaper publishers to devise new strategies to remain competitive.

One of the easiest—and most cost-effective ways organizations can address these goals is by making better use of existing enterprise data. To that end, take a look at this video featuring Pamela Redford, director of business systems at Torstar Digital, the digital arm of the Toronto Star, discussing how she and her team enhanced their reporting environment to help the organization identify new revenue streams.

As Pamela highlights, Torstar Digital had been relying on numerous Excel reports that required a great deal of manual work from the team. The company evaluated a number of business intelligence providers to modernize its processes, including IBM Cognos, MicroStrategy and Tableau, before determining that Information Builders was best suited to address Torstar’s needs.

One of the chief things that stood out about our platform was our range of features, and ability to easily accommodate Torstar’s future business intelligence requirements. Since implementing our solutions, Pamela is confident that Torstar’s data systems are talking to one another and that she and her team are able to arm the company with better insight as a result.

Click the link above to hear about additional benefits Torstar has experienced as a result of better managing its existing data, and check out additional customer success stories here and here.