Don't Let Data Quality Ruin Your Business

Jake Freivald's picture
 By | October 19, 2015
in Government Federal, Government S/L, Business Analytics, Business Intelligence, Data Integration, Data Integrity, Data Quality
October 19, 2015

Bad data can ruin your business. When you spot a potential data quality issue, take action.

Last week, yet another article outlined how damaging the impact of bad data is. The article lists monetary loss, dissatisfied staff, and impatient customers among the many problems caused by poor data quality. "Once you’ve spotted a potential data quality problem, it’s time to act," author Martin Doyle claims. "The longer you leave it, the more those existing flaws will be compounded."

One way to act is to create a single, consistent view of key business entities, particularly customers. Doyle says that "the Single Customer View is the utopian state for your data, where every customer has one record and that record is kept clean and tidy. This allows every member of staff to work from the same data."

The New Hampshire Department of Revenue Administration deployed our solutions to obtain that single view. The State had trouble capturing, comparing, and analyzing taxpayer data, and found it difficult to use that information to make projections. A Single View of the Taxpayer application combines data integration, quality, and business intelligence technologies to provide consistent and complete taxpayer information to the agency's various departments. This enhances services to taxpayers while enabling the state to get a better handle on taxpayer filing status, estimate the impact of new taxes and fees, and assess the net effect of new tax legislation.

New Hampshire is not alone. More and more organizations are turning to us to achieve a single view of their customers, vendors, and patients. If you're a government agency, be sure to check out our white paper, Achieving a Single View of the Citizen with Information Management.