Bad data can ruin your business. When you spot a potential data quality issue, take action.
Last week, yet another article outlined how damaging the impact of bad data is. The article lists monetary loss, dissatisfied staff, and impatient customers among the many problems caused by poor data quality. "Once you’ve spotted a potential data quality problem, it’s time to act," author Martin Doyle claims. "The longer you leave it, the more those existing flaws will be compounded."
One way to act is to create a single, consistent view of key business entities, particularly customers. Doyle says that "the Single Customer View is the utopian state for your data, where every customer has one record and that record is kept clean and tidy. This allows every member of staff to work from the same data."
The New Hampshire Department of Revenue Administration deployed our solutions to obtain that single view. The State had trouble capturing, comparing, and analyzing taxpayer data, and found it difficult to use that information to make projections. A Single View of the Taxpayer application combines data integration, quality, and business intelligence technologies to provide consistent and complete taxpayer information to the agency's various departments. This enhances services to taxpayers while enabling the state to get a better handle on taxpayer filing status, estimate the impact of new taxes and fees, and assess the net effect of new tax legislation.
Information Bloggers is a conversation between people at the nexus of business analytics, mobile apps, cloud computing, social media, and big data. Together we are developing information management strategies that change behavior and transform business. Many of us work for Information Builders and, as such, are passionate about customer satisfaction and dedicated to excellence. Our views are our own. Welcome to the discussion!