Analyzing the Business Impact of Social Media Conversations

Dan Grady's picture
 By | March 18, 2013
in analytics, Business Intelligence, Social Analytics
March 18, 2013

It’s well recognized that Facebook, Twitter and other social media channels are vital sources for customer feedback. But have you ever wondered what impact social media conversations have upon companies’ bottom lines?

We’re arming you with the tools you need to uncover exactly that with our new WebFOCUS Social Media Analytics solution, which we officially announced today. The majority of existing social media analysis platforms don’t link to enterprise data sources, meaning organizations may understand what their customers are saying online but have no way of correlating these findings to sales or other key information systems.

The uniqueness of our integration capabilities enables us to provide these insights. Our Social Media Analytics solution unites social media data with enterprise resource planning (ERP), customer relationship management (CRM) and other on-premise or cloud-based information resources. With this holistic viewpoint organizations have an unprecedented understanding of social media sentiment and its impact on sales, brand awareness and corporate perception.

Check out this video to see why you should be interested in analyzing the business impact of social media conversations. Once you’ve taken a look, we’d love to get your thoughts on this new functionality in the comments section below!

Also see our press release for more info on our solution offering.