The Power of Master Data in a Big Data World

To frame big data analytics, you need to identify the purpose of the project, connections to existing data, and the context for the analysis. Master data establishes the context and connections that are absent from most big data analytics. In this white paper, you'll learn how master data management (MDM) and its companion, data governance, can also improve data quality and provide other enhancements to your big data analytics initiative.

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